YUNGBLUD couldn't give a flying fuck about what the industry wants. YUNGBLUD want's to change the world with his music. He wants to give a voice to a generation of pissed off teenagers who are screaming to be heard. And the best thing about it all is that I really think he's got a chance to do it.
Sometimes a song just connects. Sure, as someone who works predominately in marketing and digital this can be definitely be helped by clever strategies but the truth of the matter is, if a song is really good it takes on a life of it's own entirely. Forget the strategy, the networking and the cool association. Every so often a song comes along that has the ability to encapsulate a complex human emotion in under four minutes and cuts through the noise. This is what is happening for young star Etham's Better Now.
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